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Creating a franchise (3/5): Is the concept franchisable?
Before committing future entrepreneurs to their brand, franchisors must first study the feasibility of their project.

Successful communication at franchise launch
Digital communication gives franchisees visibility of their business. But traditional media still have real appeal, depending on usage.

Franchising, a key player in the vitality of town centers?
One of the main challenges facing towns today is to liven up their centers in such a way that residents enjoy living there. In this context, franchising has a card to play and is an important driver of downtown dynamism.

Franchising without premises: a less expensive option
Franchise concepts without premises are financially more accessible. But, on the other hand, they require a flawless sales strategy.

Franchising in the face of inflation
With energy prices soaring and the cost of raw materials on the rise, franchisors and franchisees alike need to move forward hand in hand.

It’s possible to convert to a franchise at 50
Returning to franchising at 40 or 50: a crazy gamble? What The Franchise reveals what drives some people to change their lives and opt for this formula that combines autonomy and security.

Franchising: how can you increase your personal contribution?
The financing of a franchise is governed by immutable rules. Here are 5 ways to boost your personal contribution.

Enjoy the silence, or the power of silence in management
In the corporate world, since this is what we're interested in, silence is a powerful management tool for fostering creativity and motivation.

What does it mean to give meaning to your work?
What does it really mean to give meaning to work? Is this quest really unique to the younger generation? Anaïs Georgelin helps us see things more clearly.

Creating a franchise: 3 major advantages
Franchising lies in an in-between area, where you can set up a business quickly, based on an existing concept, without necessarily knowing the business.


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