Newstest LEONIDAS

Leonidas was founded by one man, Leonidas Kestekides, in 1913, whose goal was to make luxury chocolates accessible to everyone. After 112 years of existence, Leonidas has become one of the leading figures in the chocolate world. Every day, more than 10,000 people in over 1,200 stores in some 40 countries are committed to pursuing our founder’s mission. Leonidas is a family business owned by the descendants of Leonidas Kestekides.

As a true Master Chocolatier, respect for our founding values ​​allows Leonidas to continue offering the finest chocolate. LEONIDAS products are made without palm oil, are 100% fresh, rely on sustainable cocoa, and are 100% Belgian, while remaining more accessible and better positioned in terms of selling price than most players in the sector.

Currently, UK represents enormous development potential for Leonidas, as the country is experiencing rapid sales growth. The goal is to increase the number of points of sale in the short term, to be as close as possible to customers, whether in a traditional Leonidas, a “Chocolates & Café” store or in a shop-in-the shop concept (tea shops, cards shops, bakeries, coffee shops, etc.).